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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 24
What is the marketing logic that underlies Anheuser-Busch's product line and the company's marketing strategy for the beer market?
Explanation
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Marketing Logic for the great product li...
Market-Based Management 6th Edition by Roger Best
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