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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 18
How would an earth-moving equipment manufacturer use value-in-use pricing to determine the customer value of its product?
Explanation
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Rather than simply focusing on the initi...
Market-Based Management 6th Edition by Roger Best
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