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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 24
How would Toyota use perceived-value pricing to set a price for the Prius? How would Toyota select a specific price that delivered a meaningful customer value?
Explanation
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Perceived value pricing refers to the va...
Market-Based Management 6th Edition by Roger Best
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