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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 5
Dell relies mostly on direct marketing in the consumer market, so why would Dell use VARs in the business market?
Explanation
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A value-add resellers (VARs) is a firm t...
Market-Based Management 6th Edition by Roger Best
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