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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 15
Why would Rolex pay higher channel costs and receive a lower pocket price? Wouldn't it always be better for Rolex to use a direct marketing channel?
Explanation
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Channel Costs and Direct Marketing Chann...
Market-Based Management 6th Edition by Roger Best
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