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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
Exercise 20
What is the difference between a direct and an indirect marketing channel for gift baskets? Why might a business use both?
Explanation
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Direct and Indirect Marketing Channels
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Market-Based Management 6th Edition by Roger Best
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