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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
Exercise 22
Are there direct marketing channels in consumer markets? How do they differ from direct channels in business-to-business markets?
Explanation
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Direct Marketing Channels in Consumer an...

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Market-Based Management 6th Edition by Roger Best
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