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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 11
What type of marketing communication is Lexus most likely to create? How could the company measure the effectiveness of its communications effort?
Explanation
Verified
Verified
Marketing communication is basically a c...
Market-Based Management 6th Edition by Roger Best
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Character 255
