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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 1
Why is the Feynman Group's Dell "Deal of the Month" brand-action communication (Figure 10-4) likely to have a high marketing ROI?
Explanation
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Brand Action marketing communication is ...
Market-Based Management 6th Edition by Roger Best
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