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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 14
How should the carryover sales effect of an advertising effort be used to evaluate the profit impact of the advertising effort?
Explanation
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Carryover effects:
Carryover effect in ...
Market-Based Management 6th Edition by Roger Best
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