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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 26
How should a business use the advertising carryover effect to evaluate the sales response and profitability of a marketing communication?
Explanation
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Advertise carryover effects:
Advertise ...
Market-Based Management 6th Edition by Roger Best
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