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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 2
Why are indirect sales promotions rarely profitable? Why do manufacturers continue to offer indirect sales promotions despite their unprofitability?
Explanation
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Indirect sales promotions:
Indirect sal...
Market-Based Management 6th Edition by Roger Best
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