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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 4
How does retailer forward-buying affect the profitability of a brand promotion?
Explanation
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Retail forward buying:
Retail forward b...
Market-Based Management 6th Edition by Roger Best
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Character 255
