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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 11
Why did Toyota add the Lexus and Scion product lines to its product portfolio as separate umbrella brands instead of retaining an all-Toyota product line portfolio?
Explanation
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Product portfolio
Product portfolio ref...
Market-Based Management 6th Edition by Roger Best
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