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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 18
Why is it important to use two independent dimensions of performance to build a product portfolio for Kellogg's? Why would these performance dimensions be different for Netflix?
Explanation
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The two important dimensions of performa...
Market-Based Management 6th Edition by Roger Best
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