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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 20
For General Motors, what is the difference between market attractiveness and competitive position with respect to building a product portfolio?
Explanation
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For GM, the main difference between mark...
Market-Based Management 6th Edition by Roger Best
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