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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 2
How would a Nike offensive strategy to increase market penetration differ from a strategy to grow customer purchases (revenue per customer) in the under-18 female athlete market?
Explanation
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With such a strong brand name and reputa...
Market-Based Management 6th Edition by Roger Best
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Character 255
