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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
Exercise 9
How do defensive market strategies contribute to a business's performance objectives (sales growth, share position, and profit performance)?
Explanation
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Contribution of Defensive Market Strateg...

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Market-Based Management 6th Edition by Roger Best
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