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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 15
What aspects of positioning and marketing effort may be managed to achieve a high profit with a reduce-market-focus strategy for Dr. Pepper?
Explanation
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Reduce-market-focus Strategy
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Market-Based Management 6th Edition by Roger Best
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