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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 16
Why should a reduce-market-focus strategy with above-average customer value deliver above-average profits for Ben Jerry's Ice Cream?
Explanation
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Delivery of Above-average Profits
B J's...
Market-Based Management 6th Edition by Roger Best
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