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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 17
How do defensive market strategies contribute to the long-run share position and profit performance for a company like General Motors?
Explanation
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Defensive-strategic market plan is impor...
Market-Based Management 6th Edition by Roger Best
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