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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
Exercise 7
Why would a business like Coca-Cola with a strong market orientation do a better job of preparing a situation analysis than a business with a poor market orientation?
Explanation
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A strong marketing is vital for proactiv...

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Market-Based Management 6th Edition by Roger Best
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