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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 8
The three interactive marketing performance tools and application exercises outlined here may be accessed online at www.MBM-BEST.com. They will add to your understanding of developing and implementing a sound, performance-driven, market-based marketing plan that will have a positive impact on profits.
Customer Revenue and Percent Margin
A. How much does customer volume need to change to achieve the planned net marketing contribution for 2013 if the average customer revenue decreases by $500 in 2013?
B. How would the net marketing contribution, marketing ROS, and marketing ROI change by increasing the percent margin 2 points to 52 percent in 2013?
Customer Revenue and Percent Margin
A. How much does customer volume need to change to achieve the planned net marketing contribution for 2013 if the average customer revenue decreases by $500 in 2013?
B. How would the net marketing contribution, marketing ROS, and marketing ROI change by increasing the percent margin 2 points to 52 percent in 2013?
Explanation
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Market-Based Management 6th Edition by Roger Best
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