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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 9
How could a business that does no strategic market planning and one that engages in highly formalized strategic market planning both miss meaningful market insights?
Explanation
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A good marketing plan helps a business s...
Market-Based Management 6th Edition by Roger Best
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