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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 13
What is the role of a SWOT analysis in the strategic market planning process? What is the role of key issues in the SWOT analysis?
Explanation
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The steps of strategic market planning p...
Market-Based Management 6th Edition by Roger Best
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