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book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
book Market-Based Management 6th Edition by Roger Best cover

Market-Based Management 6th Edition by Roger Best

Edition 6ISBN: 978-0130387752
Exercise 15
How does the strategic market plan for a given product-market influence the marketing mix strategies for that product-market?
Explanation
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Strategic marketing plan is based on ins...

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Market-Based Management 6th Edition by Roger Best
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