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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 16
How are key performance issues identified in the SWOT analysis used in selecting a strategic market plan and building marketing mix strategies?
Explanation
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The key issues are blueprints based in d...
Market-Based Management 6th Edition by Roger Best
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