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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 4
What is the purpose of the performance plan? What role should it play in the successful implementation of a marketing plan?
Explanation
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The steps of strategic market planning p...
Market-Based Management 6th Edition by Roger Best
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