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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 11
The three interactive marketing performance tools and application exercises outlined here will add to your understanding of the use of variance analysis in assessing the performance of a marketing plan. To access the tools, go to www.MBM-BEST.com. Enter the data in each exercise to see the results. You may also enter your own data to see the results, and you may save your work. The three tools are based on Figure 15-13.
Variance Analysis-Revenue and Cost per Customer
? Change the actual price to $460 and the variable cost per unit to $210, separately, to evaluate the impact of each change on sales and profits. Then change both actual values to evaluate the combined effect of both variances on sales and profits. Finally, return both values to the plan values.
Variance Analysis-Revenue and Cost per Customer
? Change the actual price to $460 and the variable cost per unit to $210, separately, to evaluate the impact of each change on sales and profits. Then change both actual values to evaluate the combined effect of both variances on sales and profits. Finally, return both values to the plan values.
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Market-Based Management 6th Edition by Roger Best
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