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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 18
Why are percentage metrics such as marketing ROS and marketing ROI important in explaining a company's marketing profitability?
Explanation
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Marketing ROS and Marketing ROI is compu...
Market-Based Management 6th Edition by Roger Best
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