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Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752Market-Based Management 6th Edition by Roger Best
Edition 6ISBN: 978-0130387752 Exercise 3
Why would companies with higher levels of customer satisfaction produce higher stock price indexes than those with low levels of customer satisfaction, as shown in Figure 16-7?
Explanation
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Customer satisfaction is the key to an o...
Market-Based Management 6th Edition by Roger Best
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