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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 20
How was Samsung able to go from a copycat brand to an innovation leader?
2. In recent years, how has Samsung achieved its goals in markets where it had little presence, such as smartphones?
3. What challenges does Samsung face with such a diverse product portfolio? What benefits?
4. Is Samsung's current and future strategy customer focused? Why or why not?
5. Will Samsung be successful in achieving its goal of becoming a leader in the Internet of Things market?
2. In recent years, how has Samsung achieved its goals in markets where it had little presence, such as smartphones?
3. What challenges does Samsung face with such a diverse product portfolio? What benefits?
4. Is Samsung's current and future strategy customer focused? Why or why not?
5. Will Samsung be successful in achieving its goal of becoming a leader in the Internet of Things market?
Explanation
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In the present case, SA Company is the p...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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