Chat with AITextbook Solution | Marketing 13th Edition by Gary Armstrong, Philip Kotler
Marketing
Marketing
Edition 13
Author(s): Gary Armstrong, Philip Kotler
ISBN: 978-0134149530
Publisher: Pearson
280 Explanations
13,587 students have unlocked this book
Textbook Solution | Marketing 13th Edition by Gary Armstrong, Philip Kotler
Exercise 1 Exercise 2 Exercise 3 Exercise 4 Exercise 5 Exercise 6 Exercise 7 Exercise 8 Exercise 9 Exercise 10 Exercise 11 Exercise 12 Exercise 13 Exercise 14 Exercise 15 Exercise 16 Exercise 17 Exercise 18 Exercise 19 Exercise 20 Exercise 21 Exercise 22 Exercise 23 Exercise 24 Exercise 25 Exercise 26 Exercise 27
Chapter 1: Marketing Creating Customer Value and Engagement
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Chapter 2: Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships
Chapter 3: Analyzing the Marketing Environment
Chapter 4: Managing Marketing Information to Gain Customer Insights
Chapter 5: Understanding Consumer and Business Buyer Behavior
Chapter 6: Customer Value-Driven Marketing Strategy Creating Value for Target Customers
Chapter 7: Product, Services, and Brands Building Customer Value
Chapter 8: Developing New Products and Managing the Product Life Cycle
Chapter 9: Pricing Understanding and Capturing Customer Value
Chapter 10: Marketing Channels Delivering Customer Value
Chapter 11: Retailing and Wholesaling
Chapter 12: Engaging Customers and Communicating Customer Value Advertising and Public Relations
Chapter 13: Personal Selling and Sales Promotion
Chapter 14: Direct, Online, Social Media, and Mobile Marketing
Chapter 15: The Global Marketplace
Chapter 16: Sustainable Marketing Social Responsibility and Ethics
Chapter 17: Appendix
Marketing 13th Edition by Gary Armstrong, Philip Kotler
