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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 22
What microenvironmental factors have affected Sony's performance since 2000?
2. What macroenvironmental factors have affected Sony's performance during that period? ,
3. What stands in the way of Sony's success today?
4. Given Sony's current situation, what recommendations would you make to Hirai for the future of the company?
2. What macroenvironmental factors have affected Sony's performance during that period? ,
3. What stands in the way of Sony's success today?
4. Given Sony's current situation, what recommendations would you make to Hirai for the future of the company?
Explanation
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The present case is about the situation ...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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