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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 3
What benefits does Target receive from its store brands?
2. Is Target's store brand strategy working? Explain.
3. What could Target do in the future to further develop its strengths in store brands?
4. What potential problems does Target face in continuing its focus on store brands?
2. Is Target's store brand strategy working? Explain.
3. What could Target do in the future to further develop its strengths in store brands?
4. What potential problems does Target face in continuing its focus on store brands?
Explanation
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1.T, the discount store for its cheap ch...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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