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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 5
Based on concepts discussed in Chapter 8, describe the factors that have contributed to 3M's new product success.
2. Is 3M's product development process customer centered? Why or why not?
3. Considering the product life cycle, what challenges does 3M face in managing its product portfolio?
4. Are there limits to how broad 3M's product portfolio can grow? Explain.
5. Is it possible for 3M to maintain steady growth and profit-ability and raise that growth to much higher levels?
2. Is 3M's product development process customer centered? Why or why not?
3. Considering the product life cycle, what challenges does 3M face in managing its product portfolio?
4. Are there limits to how broad 3M's product portfolio can grow? Explain.
5. Is it possible for 3M to maintain steady growth and profit-ability and raise that growth to much higher levels?
Explanation
Verified
Verified
1.3M Company has a very broad portfolio ...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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