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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 9
As completely as possible, sketch the value delivery net-work for Apple Pay.
2. With respect to Apple Pay, is Apple a producer, a consumer, or an intermediary? Explain.
3. Identify all the reasons why Apple's partnerships are essential to the success of Apple Pay.
4. With respect to marketing channels, what are some threats to Apple Pay's future?
2. With respect to Apple Pay, is Apple a producer, a consumer, or an intermediary? Explain.
3. Identify all the reasons why Apple's partnerships are essential to the success of Apple Pay.
4. With respect to marketing channels, what are some threats to Apple Pay's future?
Explanation
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1.Convenience is the prime offering in t...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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