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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 11
According to the principles of retail strategy, how did Sears once become the nation's biggest retailer?
2. According to those same principles, how did Sears lose its once-commanding market position?
3. What is the relationship between the current Sears corporate strategy and its marketing struggles?
4. Assess Sears' efforts to become a true bricks-and-clicks retailer.
5. Can anything save Sears? Support your position.
2. According to those same principles, how did Sears lose its once-commanding market position?
3. What is the relationship between the current Sears corporate strategy and its marketing struggles?
4. Assess Sears' efforts to become a true bricks-and-clicks retailer.
5. Can anything save Sears? Support your position.
Explanation
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1.The retailer S had started with as one...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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