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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 13
Why has Allstate's "good hands" slogan withstood the test of time to become advertising's longest-running slogan?
2. Analyze Mayhem ads based on the process of creating an advertising message as outlined in the text (for Mayhem ads, check out www.allstate.com/mayhem-is-everywhere.aspx).
3. Discuss issues of selecting advertising media for the May-hem campaign. How might this process differ from that of campaigns for other companies?
4. Based on the information in this case, how might Allstate measure the effectiveness of the Mayhem campaign?
5. Has the Mayhem campaign been effective? Support your answer.
2. Analyze Mayhem ads based on the process of creating an advertising message as outlined in the text (for Mayhem ads, check out www.allstate.com/mayhem-is-everywhere.aspx).
3. Discuss issues of selecting advertising media for the May-hem campaign. How might this process differ from that of campaigns for other companies?
4. Based on the information in this case, how might Allstate measure the effectiveness of the Mayhem campaign?
5. Has the Mayhem campaign been effective? Support your answer.
Explanation
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1.One of the prime purposes of any insur...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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