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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 15
As a digital retailer, how does Alibaba provide value to Chinese consumers? Whit sets of values are unique to the Chinese market?
2. Given that Alibaba does not own or distribute any of the merchandise exchanged on its sites, describe what factors had to develop for the company to succeed.
3. Analyze Alibaba's business model relative to all the different forms of digital and online marketing covered in this chapter.
4. Can Alibaba succeed in countries outside of China? Why or why not?
2. Given that Alibaba does not own or distribute any of the merchandise exchanged on its sites, describe what factors had to develop for the company to succeed.
3. Analyze Alibaba's business model relative to all the different forms of digital and online marketing covered in this chapter.
4. Can Alibaba succeed in countries outside of China? Why or why not?
Explanation
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1 .From large corporations, to small ret...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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