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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 16
Of the five global product and communications strategies, which best describes 7-Eleven's approach?
2. On a scale of one to five, to what degree does 7-Eleven adapt its offering in each global market? Support your answer.
3. Which strategy does 7-Eleven employ for entering a new market? How does the company benefit from this approach?
4. Will 7-Eleven continue to succeed in Indonesia? How about the rest of the markets where it does business? Why or why not?
2. On a scale of one to five, to what degree does 7-Eleven adapt its offering in each global market? Support your answer.
3. Which strategy does 7-Eleven employ for entering a new market? How does the company benefit from this approach?
4. Will 7-Eleven continue to succeed in Indonesia? How about the rest of the markets where it does business? Why or why not?
Explanation
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1.The company 7E can be deemed as the ex...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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