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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 23
A consumer purchases a coffee maker from a retailer for $90. The retailer's markup is 30%, and the wholesaler's markup is 10%, both based on selling price. For what price does the manufacturer sell the product to the wholesaler?
Explanation
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Calculating the manufacturer's selling p...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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