Marketing 13th Edition by Gary Armstrong, Philip Kotler

Exercise 16

Go to the Web site of a company, organization, or specific brand that has a link to Facebook, Google1, YouTube, Twitter, and/or Pinterest. Click on the links and describe how that company is using social media to market its products. Evaluate its effectiveness in creating customer engagement. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)