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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
Exercise 10
If assigned by your instructor, complete these writing sections from your Assignments in the MyLab.
Compare and contrast needs, wants, and demands. Which one(s) can marketers influence? (AACSB: Communication; Reflective Thinking)
Explanation
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Needs and Wants are the important consti...

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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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