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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 14
Define each of the four Ps. What insights might a firm gain by considering the four Cs rather than the four Ps? (AACSB: Written and Oral Communication; Reflective Thinking)
Explanation
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The four P's of marketing that constitut...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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