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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
Exercise 18
Form a small group and conduct a SWOT analysis for your school, a group that: you are a member of, a publicly traded company, a local business, or a nonprofit organization. Based on your analysis, suggest a strategy from the product/market expansion grid and an appropriate marketing mix to implement that strategy. (AACSB: Communication; Reflective Thinking)
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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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