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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 17
Describe Generation Z. What differentiates it from other demographic groups, such as baby boomers, Generation X, and Millennials? (AACSB: Communication; Reflective Thinking)
Explanation
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Generation Z refers to hard on the heels...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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