Marketing 13th Edition by Gary Armstrong, Philip Kotler

Exercise 9

Marketers are interested in demographic trends related to variables such as age, dimity and population. The U.S. Census Bureau provides considerable demographic information that is useful for marketers. For example, the following table pro-vides a sample of such population data (see www.censusscope. Org/201(Census1PDFslaceEtb-States.pdf):

What percentage change in the total and Hispanic populations occurred in each state between 2000 and 2010? What conclusions can be drawn from this analy-sis9 (AACSB: Communication; Analytical Reasoning; Reflective Tiding