Marketing 13th Edition by Gary Armstrong, Philip Kotler

Exercise 10

Marketers are interested in demographic trends related to variables such as age, dimity and population. The U.S. Census Bureau provides considerable demographic information that is useful for marketers. For example, the following table pro-vides a sample of such population data (see www.censusscope. Org/201(Census1PDFslaceEtb-States.pdf):

Research another demographic trend and create a presentation to 'marketers regarding the significance of the trend you analyzed. (AACSB: Communication; Reflective Thinking)