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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 16
What is big data, and what opportunities and challenges does it provide for marketers? (AACSB: Communication; Reflective Thinking)
Explanation
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Big Data refers to the huge data sets ge...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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